Turn solar, battery and heat pump demand into booked surveys, quotes and installs.
Amply helps UK renewable installers capture high-intent local demand, convert more website visitors and track every enquiry through to installed revenue.
Built for high-value home service businesses. Focused first on UK renewable installers.
Built for high-consideration home service businesses.
Amply is designed for businesses where enquiries need to become surveys, quotes and booked work. Where customers research heavily, compare providers and make high-value purchase decisions.
This page is focused on UK renewable installers, but the Amply system applies across high-ticket home services where buyers research, compare and request quotes before committing.
Most home service businesses don't have a lead problem. They have a pipeline visibility problem.
You probably know how many enquiries you receive each month. What's harder to see is what happens next — and where your marketing spend is really going.
You often can't see:
- Which campaigns actually created booked surveys
- Which enquiries became quotes
- Which quotes became installations
- Which channels produced profitable revenue
- Where marketing spend is being wasted
- Why website visitors are not converting
Lead counts lie. Installed revenue doesn't.
Amply connects your marketing activity to real commercial outcomes — so you can see which campaigns, channels and search terms actually produce installed revenue.
- Cost per enquiry
- Cost per booked survey
- Survey-to-quote rate
- Quote-to-install rate
- Revenue by channel
- Cost per install
- Return on marketing spend
Example pipeline view · Illustrative dashboard
A specialist growth stack, built around three pillars.
Acquire qualified demand. Convert warm prospects. Track installed revenue. Run as one system, so every pound of ad spend can be traced to a survey, a quote or an install.
Acquire qualified demand
Capture homeowners already searching for solar panels, heat pumps, battery storage, EV chargers and local installers.
High-intent PPC
Google Search built around quote-ready queries, split by service, location and intent.
Paid social advertising
Meta, Instagram, TikTok and YouTube campaigns that educate cautious homeowners and generate warm demand.
Local search visibility
Service and location pages, Google Business Profile and local content that surface you in postcode-level searches.
Convert warm prospects
Help cautious homeowners understand the offer, trust the installer and take the next step to a survey or quote.
Retargeting
Bring back site visitors, calculator users and quote abandoners with proof-led ads that nurture them to enquiry.
Trust-building content
Case studies, cost guides, grant explainers and comparison content that answer the questions buyers actually ask.
Conversion rate optimisation
Sharper landing pages, enquiry forms and journeys built around how homeowners really decide on high-value work.
Track installed revenue
See which marketing activity actually produces surveys, quotes and installed revenue — not just clicks.
Pipeline tracking
End-to-end tracking from first click through enquiry, survey, quote and install.
Attribution
Attribute revenue back to the channel, campaign and search term that produced it.
Reporting
Clear commercial reporting on cost per stage, ROI by channel and where budget should move next.
Show up when local homeowners are researching their options.
Buyers compare installers before they enquire. We create and improve the content and local signals that make you a credible, visible option in their research — without over-promising rankings.
- solar panel installers near me
- heat pump installer in [location]
- battery storage installation
- EV charger installer
- Tesla Powerwall installer
- MCS certified solar installer
A four-step process built around installs, not impressions.
- 01
Audit
Review your website, ads, tracking, lead quality and sales pipeline. Identify where enquiries and revenue are leaking.
- 02
Build
Create campaigns, landing pages, tracking and content assets designed around your services and local demand.
- 03
Launch
Activate high-intent PPC, paid social and retargeting — split by service, location and buyer stage.
- 04
Optimise
Reallocate spend, sharpen conversion and improve pipeline quality using real survey, quote and install data.
What your free pipeline audit includes.
A structured commercial review of where your pipeline is strong, where it's leaking, and where the fastest wins are.
Search demand review
Identify where homeowners are already searching for your services locally.
Paid media review
Find where budget may be leaking across Google, Meta or retargeting.
Website conversion review
Review why visitors may not be booking surveys or requesting quotes.
Tracking review
Check whether you can see enquiry, survey, quote and install performance.
Growth plan
3 to 5 priority actions to improve pipeline quality.
Help cautious homeowners trust you enough to book a survey.
Renewable buyers are cautious and comparison-heavy. They want proof before they hand over a phone number. We build the content assets that answer their real questions and shorten the path from research to enquiry.
- Customer case studies
- Before and after examples
- Cost guides
- Grant explainers
- Installation walkthroughs
- Product comparison pages
- Accreditation explainers
- Finance option explainers
- FAQs
- Review-led landing pages
Relevant proof: high-volume home services acquisition.
Before building Amply for high-value home service businesses, we ran paid media programmes for large-scale home service brands where success depended on turning homeowner demand into profitable sales.
Client overview
A leading UK home assistance provider offering home emergency cover, household service plans, one-off repairs and plumbing, heating, electrical and drainage support to consumers nationwide. Their growth model depended on acquiring customers at significant volume, month after month, while holding acquisition costs to a commercially viable level.
The challenge
- Driving tens of thousands of annual sales through paid media alone.
- Managing a multimillion-pound media budget with tight commercial discipline.
- Balancing sales volume with efficient cost per acquisition.
- Supporting several products, each with distinct customer needs and price points.
- Capturing both immediate repair demand and longer-term cover interest.
- Coordinating always-on activity across paid search, paid social and programmatic.
The strategy
An integrated paid media approach built around the client's portfolio and the different ways customers arrived at a purchase decision.
- Capturing high-intent demand through paid search, prioritising the most commercially valuable queries.
- Generating and converting demand through paid social, using creative tailored to each product and audience.
- Using programmatic to extend reach, support consideration and re-engage relevant audiences at scale.
- Allocating budget dynamically based on live sales performance.
- Structuring campaigns around product, customer intent and funnel stage rather than channel silos.
- Continuously optimising targeting, creative, bidding, pacing and landing-page journeys.
Business impact
Paid media operated as a scalable customer acquisition engine, delivering consistent sales growth across cover, service plans and repair products. The commercial team gained a reliable, forecastable contribution from paid media each month.
Why this matters for renewable installers
The same principles apply to renewable installers: capture high-intent search demand, educate cautious homeowners, retarget warm prospects and track every pound through to revenue.
A specialist growth partner — not a generic digital agency.
Built around local search intent
Campaigns structured by service and postcode — not generic national keywords.
Track from first click to installed revenue
Every enquiry is attributed to a channel, campaign and search term.
Designed for high-consideration purchases
Content and journeys that answer real buyer questions on cost, grants and disruption.
Focused on surveys, quotes and installs
We optimise for booked revenue — not clicks, impressions or vanity leads.
Ready to turn local demand into a predictable sales pipeline?
Book a free pipeline audit and we'll review your website, campaigns, tracking and lead flow to identify where you can generate more qualified surveys, quotes and installs.
For renewable installers and high-value home service businesses.